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A country's middle class is its bedrock.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Country
Bedrock
Middle
Class

More quotes by Philip Kotler

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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
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The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
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The best advertising is done by satisfied customers.
Philip Kotler
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Today you have to run faster to stay in place.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler