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A country's middle class is its bedrock.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Middle
Class
Country
Bedrock

More quotes by Philip Kotler

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Great insight comes from seeing something as odd and finding out why.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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The internet will create the winnerand bury the laggards.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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Good companies will meet needs great companies will create markets.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Your company does not belong inmarkets where it cannot be the best.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler