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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
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Rigid
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Ideological
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America
Solutions
Really
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Positioning
More quotes by Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Good companies will meet needs great companies will create markets.
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Today you have to run faster to stay in place.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Great insight comes from seeing something as odd and finding out why.
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Your company does not belong inmarkets where it cannot be the best.
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The internet will create the winnerand bury the laggards.
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My parents, and their interest in making the world a better place for more people inspired me.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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The best advertising is done by satisfied customers.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
