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Every company should work hard to obsolete its own product line - before its competitors do.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Product
Products
Line
Lines
Company
Hard
Work
Obsolete
Every
Competitors

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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Great insight comes from seeing something as odd and finding out why.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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The internet will create the winnerand bury the laggards.
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Today you have to run faster to stay in place.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Your company does not belong inmarkets where it cannot be the best.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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