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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
Products
Line
Lines
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Hard
Work
Obsolete
Every
Competitors
Product
More quotes by Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Every business is a service business. Does your service put a smile on the customer's face?
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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My parents, and their interest in making the world a better place for more people inspired me.
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A country's middle class is its bedrock.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Today you have to run faster to stay in place.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
