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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
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Businessperson
Economist
Mathematician
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Chicago
Illinois
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Competitors
More quotes by Philip Kotler
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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The best advertising is done by satisfied customers.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The internet will create the winnerand bury the laggards.
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Good companies will meet needs great companies will create markets.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Today you have to run faster to stay in place.
Philip Kotler
