Quote

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Philip Kotler

Change background

T
T
T

Change font

TAGS & TOPICS

Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Practice
Much
Desired
Solid
Marketing
Leaves
Theory

More quotes by Philip Kotler

Image
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Image
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Image
Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
Philip Kotler
Image
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
Image
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Image
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
Image
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
Image
The internet will create the winnerand bury the laggards.
Philip Kotler
Image
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Image
Good companies will meet needs great companies will create markets.
Philip Kotler
Image
Great insight comes from seeing something as odd and finding out why.
Philip Kotler
Image
Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
Image
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
Image
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
Image
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
Image
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
Image
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler