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The theory of marketing is solid but the practice of marketing leaves much to be desired.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Desired
Solid
Marketing
Leaves
Theory
Practice
Much

More quotes by Philip Kotler

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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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My parents, and their interest in making the world a better place for more people inspired me.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
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Great insight comes from seeing something as odd and finding out why.
Philip Kotler
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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The internet will create the winnerand bury the laggards.
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Good companies will meet needs great companies will create markets.
Philip Kotler
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Today you have to run faster to stay in place.
Philip Kotler
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
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A country's middle class is its bedrock.
Philip Kotler