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There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Products
Simply
Waiting
Thing
Differentiated
Commodity
Product

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The internet will create the winnerand bury the laggards.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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A country's middle class is its bedrock.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Today you have to run faster to stay in place.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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