Quote

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Philip Kotler

Change background

T
T
T

Change font

TAGS & TOPICS

Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Differentiated
Commodity
Product
Products
Simply
Waiting
Thing

More quotes by Philip Kotler

Image
The best advertising is done by satisfied customers.
Philip Kotler
Image
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
Image
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
Image
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler
Image
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Image
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
Image
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Image
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
Image
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
Image
In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
Image
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
Image
Great insight comes from seeing something as odd and finding out why.
Philip Kotler
Image
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
Image
The internet will create the winnerand bury the laggards.
Philip Kotler
Image
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Image
Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
Philip Kotler
Image
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
Image
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Image
Today you have to run faster to stay in place.
Philip Kotler
Image
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler