Quote

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Philip Kotler

Change background

T
T
T

Change font

TAGS & TOPICS

Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Waiting
Thing
Differentiated
Commodity
Product
Products
Simply

More quotes by Philip Kotler

Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Image
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler
Image
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
Image
A country's middle class is its bedrock.
Philip Kotler
Image
Great insight comes from seeing something as odd and finding out why.
Philip Kotler
Image
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Image
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Image
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Image
Today you have to run faster to stay in place.
Philip Kotler
Image
Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
Philip Kotler
Image
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
Image
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
Image
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
Image
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
Image
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
Image
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Image
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
Image
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
Image
In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
Image
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler