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There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Thing
Differentiated
Commodity
Product
Products
Simply
Waiting

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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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My parents, and their interest in making the world a better place for more people inspired me.
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Great insight comes from seeing something as odd and finding out why.
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The internet will create the winnerand bury the laggards.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Today you have to run faster to stay in place.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Every business is a service business. Does your service put a smile on the customer's face?
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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The best advertising is done by satisfied customers.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Good companies will meet needs great companies will create markets.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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