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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Cost
Pay
Worry
Company
Attention
Much
Something
Marketing
Companies

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A country's middle class is its bedrock.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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The internet will create the winnerand bury the laggards.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Great insight comes from seeing something as odd and finding out why.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Your company does not belong inmarkets where it cannot be the best.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Today you have to run faster to stay in place.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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