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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
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Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
Worry
Company
Attention
Much
Something
Marketing
Companies
Cost
Pay
More quotes by Philip Kotler
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Good companies will meet needs great companies will create markets.
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Every business is a service business. Does your service put a smile on the customer's face?
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A country's middle class is its bedrock.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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The internet will create the winnerand bury the laggards.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Every company should work hard to obsolete its own product line - before its competitors do.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Today you have to run faster to stay in place.
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Your company does not belong inmarkets where it cannot be the best.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
