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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Much
Something
Marketing
Companies
Cost
Pay
Worry
Company
Attention

More quotes by Philip Kotler

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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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The internet will create the winnerand bury the laggards.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Today you have to run faster to stay in place.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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A country's middle class is its bedrock.
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The best advertising is done by satisfied customers.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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My parents, and their interest in making the world a better place for more people inspired me.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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