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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Something
Marketing
Companies
Cost
Pay
Worry
Company
Attention
Much

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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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My parents, and their interest in making the world a better place for more people inspired me.
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Great insight comes from seeing something as odd and finding out why.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Your company does not belong inmarkets where it cannot be the best.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Every company should work hard to obsolete its own product line - before its competitors do.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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