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Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Doe
Every
Customer
Customers
Service
Smile
Face
Faces
Business
More quotes by Philip Kotler
The internet will create the winnerand bury the laggards.
Philip Kotler
Today you have to run faster to stay in place.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Good companies will meet needs great companies will create markets.
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Great insight comes from seeing something as odd and finding out why.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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The best advertising is done by satisfied customers.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
