Quote

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Philip Kotler

Change background

T
T
T

Change font

TAGS & TOPICS

Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Issue
Firms
Areas
Branding
Keys
Superb
Number
Expertise
Especially
Smaller
Numbers
Limited
Focus
Firm
Issues
Develop

More quotes by Philip Kotler

Image
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Image
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Image
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
Image
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
Image
In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
Image
A country's middle class is its bedrock.
Philip Kotler
Image
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
Image
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Image
Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
Image
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Image
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
Image
The internet will create the winnerand bury the laggards.
Philip Kotler
Image
People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
Image
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
Image
Good companies will meet needs great companies will create markets.
Philip Kotler
Image
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
Image
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
Image
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler