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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Number
Expertise
Especially
Smaller
Numbers
Limited
Focus
Firm
Issues
Develop
Issue
Firms
Areas
Branding
Keys
Superb
More quotes by Philip Kotler
A country's middle class is its bedrock.
Philip Kotler
The best advertising is done by satisfied customers.
Philip Kotler
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler
People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
The internet will create the winnerand bury the laggards.
Philip Kotler
Today you have to run faster to stay in place.
Philip Kotler
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
Good companies will meet needs great companies will create markets.
Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler