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Good companies will meet needs great companies will create markets.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
Meet
Create
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Needs
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Markets
Companies
More quotes by Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
A country's middle class is its bedrock.
Philip Kotler
Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
Today you have to run faster to stay in place.
Philip Kotler
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
The best advertising is done by satisfied customers.
Philip Kotler
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
