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Good companies will meet needs great companies will create markets.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Good
Markets
Companies
Meet
Create
Company
Great
Needs

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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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The best advertising is done by satisfied customers.
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Today you have to run faster to stay in place.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The most important thing is to forecast where customers are moving, and be in front of them.
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Great insight comes from seeing something as odd and finding out why.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Your company does not belong inmarkets where it cannot be the best.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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A country's middle class is its bedrock.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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