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Good companies will meet needs great companies will create markets.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Great
Needs
Good
Markets
Companies
Meet
Create
Company

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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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The best advertising is done by satisfied customers.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Every business is a service business. Does your service put a smile on the customer's face?
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Every company should work hard to obsolete its own product line - before its competitors do.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
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The internet will create the winnerand bury the laggards.
Philip Kotler
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler