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Good companies will meet needs great companies will create markets.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Create
Company
Great
Needs
Good
Markets
Companies
Meet

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Great insight comes from seeing something as odd and finding out why.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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The internet will create the winnerand bury the laggards.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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The most important thing is to forecast where customers are moving, and be in front of them.
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A country's middle class is its bedrock.
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Every business is a service business. Does your service put a smile on the customer's face?
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My parents, and their interest in making the world a better place for more people inspired me.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Every company should work hard to obsolete its own product line - before its competitors do.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler