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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Copies
Ignore
Firm
Average
Lead
Winning
Firms
Poor
Competitors
Copy

More quotes by Philip Kotler

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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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My parents, and their interest in making the world a better place for more people inspired me.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Good companies will meet needs great companies will create markets.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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A country's middle class is its bedrock.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Your company does not belong inmarkets where it cannot be the best.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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