Quote

Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.

Philip Kotler

Change background

T
T
T

Change font

TAGS & TOPICS

Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Copies
Ignore
Firm
Average
Lead
Winning
Firms
Poor
Competitors
Copy

More quotes by Philip Kotler

Image
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
Image
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
Image
Good companies will meet needs great companies will create markets.
Philip Kotler
Image
Great insight comes from seeing something as odd and finding out why.
Philip Kotler
Image
Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
Image
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
Image
The best advertising is done by satisfied customers.
Philip Kotler
Image
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
Image
In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
Image
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Image
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
Image
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
Image
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Image
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
Image
A country's middle class is its bedrock.
Philip Kotler
Image
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
Image
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler