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Authentic marketing is not the art of selling what you make but knowing what to make!

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Marketing
Selling
Knowing
Art
Make
Authentic

More quotes by Philip Kotler

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The internet will create the winnerand bury the laggards.
Philip Kotler
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Today you have to run faster to stay in place.
Philip Kotler
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My parents, and their interest in making the world a better place for more people inspired me.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
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The best advertising is done by satisfied customers.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
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Every company should work hard to obsolete its own product line - before its competitors do.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
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Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
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Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler