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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Way
Customers
Communication
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Views
Looking
Communications
Point
Integrated
Process
Customer
Whole
Marketing

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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The internet will create the winnerand bury the laggards.
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The best advertising is done by satisfied customers.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Every company should work hard to obsolete its own product line - before its competitors do.
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My parents, and their interest in making the world a better place for more people inspired me.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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A country's middle class is its bedrock.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Great insight comes from seeing something as odd and finding out why.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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