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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Process
Customer
Whole
Marketing
Way
Customers
Communication
View
Views
Looking
Communications
Point
Integrated

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A country's middle class is its bedrock.
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The best advertising is done by satisfied customers.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Great insight comes from seeing something as odd and finding out why.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Today you have to run faster to stay in place.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Every business is a service business. Does your service put a smile on the customer's face?
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My parents, and their interest in making the world a better place for more people inspired me.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Your company does not belong inmarkets where it cannot be the best.
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