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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Whole
Marketing
Way
Customers
Communication
View
Views
Looking
Communications
Point
Integrated
Process
Customer

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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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The internet will create the winnerand bury the laggards.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Good companies will meet needs great companies will create markets.
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Great insight comes from seeing something as odd and finding out why.
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My parents, and their interest in making the world a better place for more people inspired me.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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The most important thing is to forecast where customers are moving, and be in front of them.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Every business is a service business. Does your service put a smile on the customer's face?
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