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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Views
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Communications
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Integrated
Process
Customer
Whole
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Way
Customers
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Great insight comes from seeing something as odd and finding out why.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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The most important thing is to forecast where customers are moving, and be in front of them.
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The internet will create the winnerand bury the laggards.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Today you have to run faster to stay in place.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler