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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Point
Integrated
Process
Customer
Whole
Marketing
Way
Customers
Communication
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Communications

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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Good companies will meet needs great companies will create markets.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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My parents, and their interest in making the world a better place for more people inspired me.
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Every business is a service business. Does your service put a smile on the customer's face?
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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