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The internet will create the winnerand bury the laggards.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
Bury
Internet
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More quotes by Philip Kotler
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
A country's middle class is its bedrock.
Philip Kotler
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
The best advertising is done by satisfied customers.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Good companies will meet needs great companies will create markets.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler