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The most important thing is to forecast where customers are moving, and be in front of them.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Forecast
Forecasts
Customers
Fronts
Front
Moving
Important
Thing

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Every company should work hard to obsolete its own product line - before its competitors do.
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Every business is a service business. Does your service put a smile on the customer's face?
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A country's middle class is its bedrock.
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The internet will create the winnerand bury the laggards.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The best advertising is done by satisfied customers.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Good companies will meet needs great companies will create markets.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Today you have to run faster to stay in place.
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Great insight comes from seeing something as odd and finding out why.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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My parents, and their interest in making the world a better place for more people inspired me.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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