Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Moving
Important
Thing
Forecast
Forecasts
Customers
Fronts
Front
More quotes by Philip Kotler
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
Great insight comes from seeing something as odd and finding out why.
Philip Kotler
Good companies will meet needs great companies will create markets.
Philip Kotler
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
