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The most important thing is to forecast where customers are moving, and be in front of them.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Forecasts
Customers
Fronts
Front
Moving
Important
Thing
Forecast

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Every business is a service business. Does your service put a smile on the customer's face?
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Great insight comes from seeing something as odd and finding out why.
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My parents, and their interest in making the world a better place for more people inspired me.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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A country's middle class is its bedrock.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Your company does not belong inmarkets where it cannot be the best.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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