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The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Thing
Forecast
Forecasts
Customers
Fronts
Front
Moving
Important
More quotes by Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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My parents, and their interest in making the world a better place for more people inspired me.
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A country's middle class is its bedrock.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Today you have to run faster to stay in place.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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The internet will create the winnerand bury the laggards.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
