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Your company does not belong inmarkets where it cannot be the best.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Belong
Company
Cannot
Doe
Best

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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Great insight comes from seeing something as odd and finding out why.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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The most important thing is to forecast where customers are moving, and be in front of them.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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My parents, and their interest in making the world a better place for more people inspired me.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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A country's middle class is its bedrock.
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Good companies will meet needs great companies will create markets.
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Every company should work hard to obsolete its own product line - before its competitors do.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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