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Your company does not belong inmarkets where it cannot be the best.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Doe
Best
Belong
Company
Cannot

More quotes by Philip Kotler

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My parents, and their interest in making the world a better place for more people inspired me.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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A country's middle class is its bedrock.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Every business is a service business. Does your service put a smile on the customer's face?
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Great insight comes from seeing something as odd and finding out why.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Today you have to run faster to stay in place.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Good companies will meet needs great companies will create markets.
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