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Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Today
Faster
Stay
Running
Place

More quotes by Philip Kotler

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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
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A country's middle class is its bedrock.
Philip Kotler
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
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The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
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The best advertising is done by satisfied customers.
Philip Kotler
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Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
Philip Kotler
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler