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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Way
Findings
Make
Finding
Creating
Dispose
Value
Customer
Ways
Marketing
Values
Clever
Business
Customers
Art
Genuine

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Every company should work hard to obsolete its own product line - before its competitors do.
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Your company does not belong inmarkets where it cannot be the best.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Every business is a service business. Does your service put a smile on the customer's face?
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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My parents, and their interest in making the world a better place for more people inspired me.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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The best advertising is done by satisfied customers.
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Today you have to run faster to stay in place.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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The internet will create the winnerand bury the laggards.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Great insight comes from seeing something as odd and finding out why.
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The most important thing is to forecast where customers are moving, and be in front of them.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler