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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Art
Genuine
Way
Findings
Make
Finding
Creating
Dispose
Value
Customer
Ways
Marketing
Values
Clever
Business
Customers

More quotes by Philip Kotler

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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Good companies will meet needs great companies will create markets.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Today you have to run faster to stay in place.
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Your company does not belong inmarkets where it cannot be the best.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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The best advertising is done by satisfied customers.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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The internet will create the winnerand bury the laggards.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
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Great insight comes from seeing something as odd and finding out why.
Philip Kotler
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler