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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Ways
Marketing
Values
Clever
Business
Customers
Art
Genuine
Way
Findings
Make
Finding
Creating
Dispose
Value
Customer

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Every business is a service business. Does your service put a smile on the customer's face?
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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The internet will create the winnerand bury the laggards.
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Good companies will meet needs great companies will create markets.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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My parents, and their interest in making the world a better place for more people inspired me.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Every company should work hard to obsolete its own product line - before its competitors do.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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A country's middle class is its bedrock.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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