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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Master
Lifetime
Masters
Takes
Learn
Business
Unfortunately
Marketing

More quotes by Philip Kotler

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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Your company does not belong inmarkets where it cannot be the best.
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The most important thing is to forecast where customers are moving, and be in front of them.
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The best advertising is done by satisfied customers.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
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Great insight comes from seeing something as odd and finding out why.
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The internet will create the winnerand bury the laggards.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
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Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
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A country's middle class is its bedrock.
Philip Kotler
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
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Today you have to run faster to stay in place.
Philip Kotler