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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
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Economist
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Illinois
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Marketing
More quotes by Philip Kotler
People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
Philip Kotler
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
Philip Kotler
There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
Today you have to run faster to stay in place.
Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Good companies will meet needs great companies will create markets.
Philip Kotler
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
The best advertising is done by satisfied customers.
Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
Great insight comes from seeing something as odd and finding out why.
Philip Kotler
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
