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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Business
Unfortunately
Marketing
Master
Lifetime
Masters
Takes
Learn

More quotes by Philip Kotler

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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
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The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
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The best advertising is done by satisfied customers.
Philip Kotler
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Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
Philip Kotler
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
Philip Kotler
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Philip Kotler
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip Kotler
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Good companies will meet needs great companies will create markets.
Philip Kotler
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
Philip Kotler
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
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The internet will create the winnerand bury the laggards.
Philip Kotler
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Today you have to run faster to stay in place.
Philip Kotler
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
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A country's middle class is its bedrock.
Philip Kotler
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
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Great insight comes from seeing something as odd and finding out why.
Philip Kotler