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Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes.

Philip Greenspun

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Philip Greenspun
Age: 61
Born: 1963
Born: September 28
Aircraft Pilot
Computer Scientist
Photographer
Bethesda
Maryland
Wish
Bored
Load
Sites
Look
Putting
Blank
Loads
Looks
Shoes
Wishes
Icon
Answer
Screen
User
Minutes
Screens
Icons
Coming
Staring
Stare
Answers
Extremely
Site
Flashing
Start
Several
Users
Presume

More quotes by Philip Greenspun

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The book the Ziff folks sent me as an example of their art was 'Late Night VRML 2.0 with Java,' 700 pages + CD-ROM, published February 1997. I was personally acquainted with more movie stars than people who might conceivably have wanted to buy this book or any book like it.
Philip Greenspun
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Everything that I've learned about computers at MIT I have boiled down into three principles: Unix: You think it won't work, but if you find the right wizard, they can make it work. Macintosh: You think it will work, but it won't. PC/Windows: You think it won't work, and it won't.
Philip Greenspun
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Even within traditional universities there has always been debate about whether it wouldn't be better to focus on only one course at a time.
Philip Greenspun
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Most people who are rich chose their parents wisely.
Philip Greenspun
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I don't myself believe in astrology. However, I think that's because I'm a Libra and Libras are always skeptical.
Philip Greenspun
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If I'd had more time or been a better writer, I would have tried to put the same ideas and experiences into a novel. But I didn't so I slapped it up on the Web.
Philip Greenspun
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Like most people in Academia, my vision of the future is the same as the average industry person's vision of five years ago.
Philip Greenspun
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Greenspun's Tenth Rule of Programming: any sufficiently complicated C or Fortran program contains an ad hoc informally-specified bug-ridden slow implementation of half of Common Lisp.
Philip Greenspun
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Although the Buddhists will tell you that desire is the root of suffering, my personal experience leads me to point the finger at system administration.
Philip Greenspun
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We worried about competitors, but it was an unreasonable fear. As a friend once pointed out, most gunshot wounds are self-inflicted.
Philip Greenspun
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We're not a vocational school. If someone wants to get a high-paying job, I would hope that there are easier ways to do it than working through a formal computer science curriculum.
Philip Greenspun
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Even the lamest page can be saved by collaboration.
Philip Greenspun
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Remember that in 1993 a company with a bad Web site needed an engineer. Today, a company with a bad Web site needs a psychiatrist.
Philip Greenspun