I have been to Buckingham Palace and 10 Downing Street but cannot get on the BBC. I am very disappointed because it boils down to snobbery.

We remain unconvinced that consumer appetite for mobile TV services exists outside of niche segments.

We've tried to create something that's much more like being at a mountain resort. Many of these types of facilities done in the past paid little regard to structure or the environment and just focused on the sport of skiing. We've gone a step further and provided an immersive environment.

We've created the best indoor winter facility in the world. Having set that benchmark, it could inspire a whole new generation throughout the world.

We get what we deserve. When we allow dirty players to be sanitized and called intense competitors, when we accept classless gestures and taunting as healthy enthusiasm, when we cheer for the barbaric, eye-for-an-eye mentality of players throwing baseballs at each other, we get what we deserve.

I'm flying to China and Japan - if you think Beckham is a big name, you should see me there.