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It is possible to tell a customer no, and have the customer thank you for doing it

Phil Knight

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Phil Knight
Age: 86
Born: 1938
Born: February 24
Author
Business Person
Businessperson
Portland
Oregon
Philip Hampson Knight
Customers
Possible
Tell
Customer
Thank

More quotes by Phil Knight

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Meeting sports athletes that are the best in the world is a thrill to this day.
Phil Knight
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Dream audaciously. Have the courage to fail forward. Act with urgency.
Phil Knight
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Dare to take chances, lest you leave your talent buried in the ground.
Phil Knight
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There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
Phil Knight
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You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
Phil Knight
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I'm Phil Knight, and I don't believe in advertising.
Phil Knight
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I still get real nervous when I go in front of more than two people.
Phil Knight
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Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Phil Knight
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Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
Phil Knight
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I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.
Phil Knight
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We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
Phil Knight
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We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
Phil Knight
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It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.
Phil Knight
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A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Phil Knight
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Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.
Phil Knight
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It's alright to be Goliath but always act like David.
Phil Knight