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In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
Phil Dusenberry
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Phil Dusenberry
Age: 71 †
Born: 1936
Born: April 28
Died: 2007
Died: December 29
Advertising Person
Brooklyn
New York
Philip Bernard Dusenberry
Idea
Business
Commercials
Ideas
Commercial
Great
Fuel
Good
Advertising
Insight
Inspire
Thousand
More quotes by Phil Dusenberry
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
Phil Dusenberry
The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.
Phil Dusenberry
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
Phil Dusenberry