Quote

The old process of social assimilation used to be mainly about English new money - generated in London, the mucky, brassy North or the colonies - buying those houses and restoring them, and doing the three-generation thing, mouldering into the landscape, and the 'community,' identifying with the place in a familiar way.

Peter York

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Peter York
Age: 81
Born: 1943
Born: January 1
Author
Journalist
Used
Generations
Houses
Mouldering
Thing
Community
North
Colonies
Way
Process
Buying
Assimilation
Social
Landscape
Generated
House
Familiar
Restoring
Three
London
Colony
Money
English
Identifying
Place
Generation
Mainly

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This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.
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Rock and roll is the hamburger that ate the world.
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I'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things.
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The library was one more essential in the parade of rooms in a big 18th-century house - and part of the required kit ever afterwards. The important thing was to have the books, not actually read them.
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In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
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Fashion people think that the careful Nice companies are boring beyond measure. (Nice people think fashionistas look silly and should Get A Life).
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My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of reasons: class mockery. They tune in to wonder in a 'can you believe those people?' way at the natives of Brentwood and Buckhurst Hill.
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I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.
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I can remember when anything further downtown New York than Canal Street was risky and the whole area still looked like a 70s cop movie location when the original loft-owners were more dash-than-cash, artistic types.
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I cling to the basic set of tenets laid out in Tom Wolfe's 'New Journalism' - to get out there like the great French novelists of the 19th century and study life. I am a Tom Wolfe fan of the first order.
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Pop managers are fixed in the dramatic stock character repertoire too, ever since the first British pop film musical, Wolf Mankowitz's 'Expresso Bongo' of 1959, with Cliff Richard as Bongo Herbert and Laurence Harvey as his manager. The key components were cast as X parts gay, X parts Jewish and triple X opportunistic.
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Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.
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All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
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The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours.
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Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead.
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Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
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Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.
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Prince William looks good in uniform and Man-at-Hackett black and white tie (he has grown up wearing it constantly) less certain in his suits, which sometimes look borderline archaic and variable in casual. But completely comfortable in the Sloane uniform of non-designer jeans and chocolate-brown suede loafers. He'll look fine in Boden.
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