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In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.

Peter York

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Peter York
Age: 81
Born: 1943
Born: January 1
Author
Journalist
Two
Brilliant
Sold
Different
Ideals
Settings
Life
Looked
Fascinating
Like
Late
Britain
Catalogues
Started
Ideal
Branding
Vision
Lifestyle
Upper
Middle
Families
Visions
Rather
Setting
Increasingly

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When I hear about something allegedly happening in the world I always ask: who is doing it? Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
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Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead.
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Like lots of baby boomers, I was brought up on archaic anthropomorphism. Upstanding Christian dogs. Rabbits with family values. Because the ancient texts and pictures were sacred - Potter, Milne and the rest. Even concerned parents who knew Freud and Jung never saw the contradictions in feeding us on them.
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People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated with several hundred thousand other like-minded types is worrying.
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There is an interior style we intellectuals and design policy wonks know as Haut Euro Pooftastic, which really takes the biscuit.
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For me, wearing a tie is a pleasure, a recherche one but a pleasure nonetheless. You could say that I'm avoiding tie avoidance. My own gorgeous collection runs into hundreds and I buy them the way I buy books - I simply can't pass a shop. I have loved them since I could spend my own money on them.
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The old process of social assimilation used to be mainly about English new money - generated in London, the mucky, brassy North or the colonies - buying those houses and restoring them, and doing the three-generation thing, mouldering into the landscape, and the 'community,' identifying with the place in a familiar way.
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Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful.
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Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one thing struck them as a decorative display opportunity tragically lost.
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George Bush is by American standards rabidly Upper Class - Eastern, Socially Attractive, WASP, 19th-century money, several generations of Andover and Yale (and, while we're at it, his father, George H. W. 'Poppy' Bush, was a former president and his grandfather was the Nazis' U.S. banker in the 1930s).
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My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of reasons: class mockery. They tune in to wonder in a 'can you believe those people?' way at the natives of Brentwood and Buckhurst Hill.
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In the future, people will blame the Eighties for all societal ills in the same way that people have previously blamed the Sixties. The various Thatcherite Big Bangs - monetarism, deregulation, libertarianism - have been working their way through the culture ever since.
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Pop managers are fixed in the dramatic stock character repertoire too, ever since the first British pop film musical, Wolf Mankowitz's 'Expresso Bongo' of 1959, with Cliff Richard as Bongo Herbert and Laurence Harvey as his manager. The key components were cast as X parts gay, X parts Jewish and triple X opportunistic.
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This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.
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Prince William looks good in uniform and Man-at-Hackett black and white tie (he has grown up wearing it constantly) less certain in his suits, which sometimes look borderline archaic and variable in casual. But completely comfortable in the Sloane uniform of non-designer jeans and chocolate-brown suede loafers. He'll look fine in Boden.
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Rock and roll is the hamburger that ate the world.
Peter York
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The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours.
Peter York
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I'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things.
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I often find myself worrying about celebrities. It's an entirely caring thing it's not like the people who commission those photographs with cruel arrows to go on the covers of the celebrity magazines. The photographs show botched plastic surgery, raging eczema, weight gain and horrible clothes for maximum schadenfreude.
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In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
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