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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

Peter York

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Peter York
Age: 81
Born: 1943
Born: January 1
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More quotes by Peter York

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In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
Peter York
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My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of reasons: class mockery. They tune in to wonder in a 'can you believe those people?' way at the natives of Brentwood and Buckhurst Hill.
Peter York
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Prince William looks good in uniform and Man-at-Hackett black and white tie (he has grown up wearing it constantly) less certain in his suits, which sometimes look borderline archaic and variable in casual. But completely comfortable in the Sloane uniform of non-designer jeans and chocolate-brown suede loafers. He'll look fine in Boden.
Peter York
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It's just as well that I write in the same facile way wherever I am - no blocks or anguish, no contemplation, no elaborate revision, no need for love-tokens or nice views.
Peter York
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When I hear about something allegedly happening in the world I always ask: who is doing it? Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
Peter York
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Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead.
Peter York
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Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.
Peter York
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All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
Peter York
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Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one thing struck them as a decorative display opportunity tragically lost.
Peter York
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I can remember when anything further downtown New York than Canal Street was risky and the whole area still looked like a 70s cop movie location when the original loft-owners were more dash-than-cash, artistic types.
Peter York
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Pop managers are fixed in the dramatic stock character repertoire too, ever since the first British pop film musical, Wolf Mankowitz's 'Expresso Bongo' of 1959, with Cliff Richard as Bongo Herbert and Laurence Harvey as his manager. The key components were cast as X parts gay, X parts Jewish and triple X opportunistic.
Peter York
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I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.
Peter York
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Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful.
Peter York
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George Bush is by American standards rabidly Upper Class - Eastern, Socially Attractive, WASP, 19th-century money, several generations of Andover and Yale (and, while we're at it, his father, George H. W. 'Poppy' Bush, was a former president and his grandfather was the Nazis' U.S. banker in the 1930s).
Peter York
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The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours.
Peter York
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The library was one more essential in the parade of rooms in a big 18th-century house - and part of the required kit ever afterwards. The important thing was to have the books, not actually read them.
Peter York
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This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.
Peter York
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The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There'll be at least 10 in the broadsheets today and every Sunday hereafter.
Peter York
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I often find myself worrying about celebrities. It's an entirely caring thing it's not like the people who commission those photographs with cruel arrows to go on the covers of the celebrity magazines. The photographs show botched plastic surgery, raging eczema, weight gain and horrible clothes for maximum schadenfreude.
Peter York
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When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels.
Peter York