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All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.

Peter York

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Peter York
Age: 81
Born: 1943
Born: January 1
Author
Journalist
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Ones
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Modestly
Even
Grow
Lifestyle
Royce
Fashion
Luxury
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Started
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Grows
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May
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Cartier

More quotes by Peter York

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Kate Middleton's a pretty girl who sounds nice.
Peter York
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For me, wearing a tie is a pleasure, a recherche one but a pleasure nonetheless. You could say that I'm avoiding tie avoidance. My own gorgeous collection runs into hundreds and I buy them the way I buy books - I simply can't pass a shop. I have loved them since I could spend my own money on them.
Peter York
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The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There'll be at least 10 in the broadsheets today and every Sunday hereafter.
Peter York
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I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.
Peter York
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Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead.
Peter York
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I'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things.
Peter York
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The library was one more essential in the parade of rooms in a big 18th-century house - and part of the required kit ever afterwards. The important thing was to have the books, not actually read them.
Peter York
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Fashion people think that the careful Nice companies are boring beyond measure. (Nice people think fashionistas look silly and should Get A Life).
Peter York
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This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.
Peter York
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George Bush is by American standards rabidly Upper Class - Eastern, Socially Attractive, WASP, 19th-century money, several generations of Andover and Yale (and, while we're at it, his father, George H. W. 'Poppy' Bush, was a former president and his grandfather was the Nazis' U.S. banker in the 1930s).
Peter York
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People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated with several hundred thousand other like-minded types is worrying.
Peter York
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Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one thing struck them as a decorative display opportunity tragically lost.
Peter York
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In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
Peter York
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Prince William looks good in uniform and Man-at-Hackett black and white tie (he has grown up wearing it constantly) less certain in his suits, which sometimes look borderline archaic and variable in casual. But completely comfortable in the Sloane uniform of non-designer jeans and chocolate-brown suede loafers. He'll look fine in Boden.
Peter York
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Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.
Peter York
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In the future, people will blame the Eighties for all societal ills in the same way that people have previously blamed the Sixties. The various Thatcherite Big Bangs - monetarism, deregulation, libertarianism - have been working their way through the culture ever since.
Peter York
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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
Peter York
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When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels.
Peter York
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Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful.
Peter York
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There was a time when formal clothes were one of life's great pleasures, as well as a way of describing instantly a man's status wealth. Toffs wore the most, the proles the least. Fast forward to 2008 and clothes are still an unrivalled pleasure but some men - and this includes many of our betters - have confused status with fake informality.
Peter York