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You'll attract the employees you need if you can explain why your mission is compelling: not why it's important in general, but why you're doing something important that no one else is going to get done.

Peter Thiel

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Peter Thiel
Age: 57
Born: 1967
Born: October 11
Banker
Chess Player
Computer Scientist
Entrepreneur
Financier
Writer
Frankfurt/Main
Peter Andreas Thiel
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Employees
Leadership
Attract
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Engagement
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Compelling
Done
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More quotes by Peter Thiel

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Long-term planning is often undervalued by our indefinite short-term world.
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Brilliant thinking is rare, but courage is in even shorter supply than genius.
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Thinking about how disturbingly herdlike people become in so many different contexts - mimetic theory forces you to think about that, which is knowledge that's generally suppressed and hidden. As an investor-entrepreneur, I've always tried to be contrarian, to go against the crowd, to identify opportunities in places where people are not looking.
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If you can identify a delusional popular belief, you can find what lies hidden behind it: the contrarian truth.
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Of the six people who started PayPal, four had built bombs in high school.
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Every business is successful exactly to the extent that it does something others cannot.
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There are only two kinds of businesses in this world: Businesses in crazy competition, and businesses that are one of a kind.
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I'm always very excited about trying to do something on next-generation biotechnology and life sciences because I think if we can cure cancer or dementia, we can really make the future a lot better and I think these things are eminently doable.
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A lot of the key to Apple's succes is Designing technology in order to hide it.
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Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.
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When you are starting a new business you don't want to go after giant markets. You want to go after small markets and take over those markets quickly.
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As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.
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Great tech opportunities happen only once.
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Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But customers will not come just because you build it. You have to make this happen, and it's harder than it looks.
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I believe we are in a world where innovation in stuff was outlawed. It was basically outlawed in the last 40 years - part of it was environmentalism, part of it was risk aversion.
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Under perfect competition, in the long run no company makes an economic profit.
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All failed companies are the same: they failed to escape competition.
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Anti-aging is an extremely under-explored field.
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Consider the trivial but revealing hallmarks of urban hipsterdom: faux vintage photography, the handlebar mustache, and vinyl record players all hark back to an earlier time when people were still optimistic about the future. If everything worth doing has already been done, you may as well feign an allergy to achievement and become a barista.
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Twitter is hard to evaluate. They have a lot of potential. It's a horribly mismanaged company — probably a lot of pot-smoking going on there. But it's such a solid franchise it may even work with all that.
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