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The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.

Peter Guber

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Peter Guber
Age: 82
Born: 1942
Born: March 2
Film Producer
Boston
Massachusetts
Howard Peter Guber
Men
Movie
Content
Forge
Talking
Relationships
Franchise
Story
Challenge
Acquiring
Whether
Rain
Fruitful
Business
Telling
Conclude
Makes
Elements
Transactions
Seminal
Stories
Challenges
Nba
Transaction
Great
Struggle
Resolution
Purposeful

More quotes by Peter Guber

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Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.
Peter Guber
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At Casablanca we did 'Midnight Express,' 'Flashdance,' and 'The Deep.' My willingness for risk has always been my strength.
Peter Guber
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People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.
Peter Guber
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Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.
Peter Guber
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A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.
Peter Guber
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Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.
Peter Guber
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There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone.
Peter Guber
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The portal into people's hearts is being interested in them.
Peter Guber
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Stories aren't the icing on the cake they are the cake!
Peter Guber
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In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
Peter Guber
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With a purposeful story, you can change a wanna be to a gonna be to a be.
Peter Guber
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Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.
Peter Guber
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I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.
Peter Guber
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Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.
Peter Guber
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Truth is a point of view, but authenticity can't be faked.
Peter Guber
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A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.
Peter Guber
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Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.
Peter Guber
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Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
Peter Guber
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Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike out and you will do it cataclysmically and you know success and failure are just millimeters apart.
Peter Guber
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Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending.
Peter Guber