Quote

Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.

Peter Guber

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Peter Guber
Age: 82
Born: 1942
Born: March 2
Film Producer
Boston
Massachusetts
Howard Peter Guber
Happens
Narrative
Rendered
Feel
Bounds
Storyteller
Emotion
Involves
Feels
Information
Sharing
Great
Happen
Showing
Make
Experience
Designed
Storytellers
Spirit
Bound
Motivates
True
Effective
Unforgettable

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Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.
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A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.
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The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.
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Stories aren't the icing on the cake they are the cake!
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Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly.
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The portal into people's hearts is being interested in them.
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Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.
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A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.
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Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
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Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.
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I've worked with Jack Warner and Jimmy Stewart - and Angelina Jolie, Brad Pitt, and Johnny Depp twice. I've had dinners with Fred Astaire and Cary Grant.
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Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending.
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In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
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At Casablanca we did 'Midnight Express,' 'Flashdance,' and 'The Deep.' My willingness for risk has always been my strength.
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I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.
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Truth is a point of view, but authenticity can't be faked.
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With a purposeful story, you can change a wanna be to a gonna be to a be.
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There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone.
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Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike out and you will do it cataclysmically and you know success and failure are just millimeters apart.
Peter Guber
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Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.
Peter Guber