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What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
People
Likely
Thinks
Market
Wrong
Buys
Business
Customer
Right
Rarely
Think
Sells
Thinking
Customers

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An employer has no business with a man's personality... The task is not to change personality, but to enable a person to achieve and to perform.
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Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.
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Elephants have a hard time adapting. Cockroaches outlive everything.
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Objectives are not commands they are commitments.
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Every organization has to prepare for the abandonment of everything it does.
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Nothing is less productive than to make more efficient what should not be done at all.
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The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations on it as it does for the rest of the company. When it's a new venture, whether it's outside or inside the business, it's a child. And you don't put a 40-pound pack on a 6-year-old's back when you take her hiking.
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What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
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The race for Quality has no finish line - so technically, it's more like a death march. Efficiency is doing things right effectiveness is doing the right things.
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Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company cannot afford, and even the smallest business need not run.
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No one has ever failed to find the facts they are looking for.
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