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What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Thinks
Market
Wrong
Buys
Business
Customer
Right
Rarely
Sells
Think
Customers
Thinking
Likely
People

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The basic economic resource - the means of production - is no longer capital, nor natural resources, nor labor. It is and will be knowledge.
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And no matter how serious an environmental problem the automobile poses in today's big city, the horse was dirtier, smelled worse, killed and maimed more people, and congested the streets just as much.
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Time is the scarcest resource.
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Don't take on things you don't believe in and that you yourself are not good at. Learn to say no. Effective leaders match the objective needs of their company with the subjective competencies. As a result, they get an enormous amount of things done fast.
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There are usually half a dozen right answers to what needs to be done. Yet, unless a person makes the risky and controversial choice of only one, he will achieve nothing.
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The ultimate resource in economic development is people. It is people, not capital or raw materials that develop an economy.
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Management is not being brilliant. Management is being conscientious.
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Plastic moments are those periods that overlap when the old has gone but the new has not yet arrived and when the course of history is more open to being shaped and steered than any other time.
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Most of what we call management consists of making it difficult for people to get their work done.
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Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.
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You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
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In todays economy, the most important resource is no longer labor, capital or land it is knowledge
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The need to manage oneself is creating a revolution in human affairs.
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Objectives are not commands they are commitments.
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Marketing is the distinguishing, unique function of the business.
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One cannot hire a hand the whole man always comes with it.
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We can't make people better by trying to eliminate their weaknesses, but we can help then perform better by building on their strengths.
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If a manager spends more than 10 percent of his time on human relations the group is probably too large.
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The tool user, provided the tool is made well, need not, and indeed should not, know anything about the tool.
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The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.
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