Quote

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Peter Drucker

Change background

T
T
T

Change font

TAGS & TOPICS

Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Business
Customer
Right
Rarely
Think
Sells
Thinking
Customers
People
Likely
Thinks
Market
Wrong
Buys

More quotes by Peter Drucker

Image
More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.
Peter Drucker
Image
Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.
Peter Drucker
Image
Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.
Peter Drucker
Image
The first organization structure in the modern West was laid down in the canon law of the Catholic Church eight hundred years ago.
Peter Drucker
Image
Understanding our strengths, articulating our values, knowing where we belong -- these are also essential to addressing one of the great challenges of organizations: improving the abysmally low productivity of knowledge workers.
Peter Drucker
Image
It has been said, and only half in jest, that a tough, professionally led union is a great force for improving management performance. It forces the manager to think about what he is doing and to be able to explain his actions and behavior.
Peter Drucker
Image
The really important things are said over cocktails and are never done.
Peter Drucker
Image
Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.
Peter Drucker
Image
Mission defines strategy, and strategy defines structure.
Peter Drucker
Image
Every success creates new opportunities. So does every failure.
Peter Drucker
Image
Marketing is the distinguishing, unique function of the business.
Peter Drucker
Image
Most of what you hear about entrepreneurshi p is all wrong. It's not magic it's not mysterious and it has nothing to do with genes. It's a discipline and, like any discipline, it can be learned.
Peter Drucker
Image
Plans are only good intentions unless they immediately degenerate into hard work.
Peter Drucker
Image
People in any organization, including bureaucrats and politicians, are always attached to the obsolete the obsolescent the things that should have worked but didn't the things that once were productive and no longer are.
Peter Drucker
Image
You cannot build performance on weaknesses. You can build only on strengths.
Peter Drucker
Image
The basic economic resource - the means of production - is no longer capital, nor natural resources, nor labor. It is and will be knowledge.
Peter Drucker
Image
Knowledge is power, which is why people who had it in the past often tried to make a secret of it. In post-capitalism, power comes from transmitting information to make it productive, not from hiding it.
Peter Drucker
Image
We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see change as altering the order... We see change as being order itself - indeed the only order we can comprehend today is a dynamic, a moving, a changing one.
Peter Drucker
Image
The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.
Peter Drucker
Image
Strong people have strong weaknesses.
Peter Drucker