Quote

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Peter Drucker

Change background

T
T
T

Change font

TAGS & TOPICS

Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Market
Wrong
Buys
Business
Customer
Right
Rarely
Think
Sells
Thinking
Customers
People
Likely
Thinks

More quotes by Peter Drucker

Image
I would hope that American managers-indeed, managers worldwide-continue to appreciate what I have been saying almost from day one: that management is so much more than exercising rank and privilege, that it is much more than making deals. Management affects people and their lives.
Peter Drucker
Image
Every organization has to prepare for the abandonment of everything it does.
Peter Drucker
Image
You can't manage what you don't measure.
Peter Drucker
Image
The society of organizations is new-only seventy years ago employees were a small minority in every society.
Peter Drucker
Image
Too many leaders try to do a little bit of 25 things and get nothing done. They are very popular because they always say yes. But they get nothing done.
Peter Drucker
Image
Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.
Peter Drucker
Image
A man should never be appointed into a managerial position if his vision focuses on people's weaknesses rather than on their strengths.
Peter Drucker
Image
Successful leaders don't start out asking, 'What do I want to do?' They ask, 'What needs to be done?' Then they ask, 'Of those things that would make a difference, which are right for me?'
Peter Drucker
Image
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.
Peter Drucker
Image
Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
Peter Drucker
Image
The large organization has to learn to innovate, or it won't survive.
Peter Drucker
Image
What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
Peter Drucker
Image
If you want to predict the future create it.
Peter Drucker
Image
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
Peter Drucker
Image
We live in an age of unprecedented opportunity: If you’ve got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out.
Peter Drucker
Image
For new technology to replace old, it has to have at least ten times the benefit.
Peter Drucker
Image
A manager's task is to make the strengths of people effective and their weakness irrelevant - and that applies fully as much to the manager's boss as it applies to the manager's subordinates.
Peter Drucker
Image
To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect.
Peter Drucker
Image
Decision making is the specific executive task.
Peter Drucker
Image
In a rural society communities are given for the individual. Community is a fact, whether family or religion, social class or caste.
Peter Drucker