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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Values
Realities
True
Customer
Reality
Marketing
Doe
Starts
Needs
Sell
Sells
Customers
Asks
Demographics

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What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
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Increasingly, politics is not about who gets what, when, how but about values, each of them considered to be absolute. Politics is about the right to life...It is about the environment. It is about gaining equality for groups alleged to be oppressed...None of these issues is economic. All are fundamentally moral.
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One does not start with facts. One starts with opinions.
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To be a manager requires more than a title, a big office, and other outward symbols of rank. It requires competence and performance of a high order.
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The basic economic resource - the means of production - is no longer capital, nor natural resources, nor labor. It is and will be knowledge.
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If a manager spends more than 10 percent of his time on human relations the group is probably too large.
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Objectives are not commands they are commitments.
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Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
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The task of leadership is to create an alignment of strengths so strong that it makes the system's weaknesses irrelevant.
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Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
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No single piece of macroeconomic advice given by the experts to their government has ever had the results predicted.
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Spontaneity is an infinite number of rehearsed possibilities.
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What can I contribute that will significantly affect the performance and the results of the institution I serve?
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An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.
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